The journey from stranger to paid client, with you removed from every step that doesn't need you. Twenty-four automations, installed in about three weeks - the part of your business that currently only exists in your head, finally in wiring. Because you were not born to copy and paste for a living.
Solo founders and small teams doing roughly £10k+ a month - and still buried in admin. You thought more clients would bring freedom. They brought money, not freedom, because somewhere along the way you became the operating system of the business.
When you finally get time with your family, you're too tired to be present.
STRANGER → KNOWN → ACKNOWLEDGED → QUALIFIED → BOOKED → PROPOSED → SIGNED → PAID → ONBOARDED
Every business already has a sales process. In a solo business it runs on remembering - and it leaks exactly when it's carrying the most. I replace memory with wiring: every automation below exists to move someone one step right, or to stop them going stale where they stand.
And it's built around the software you already have. The Tourniquet flexes to your stack - I won't make you migrate to mine.
Nothing sits anywhere without a clock on it.
Every follow-up system on the market chases leads. Mine also catches you being the blocker: a lead qualified for 48 hours with no proposal sent, and the system nags you, not them. Because sometimes the bleed isn't the lead going quiet - it's the proposal sitting in your head.
The reason your Zapier weekend broke silently is that nothing was watching it. Here, if any automation fails, an alert fires - to me during the warranty, then to you. You will never again find out three weeks later that the wiring stopped.
Built on your accounts and your IP. You - or anyone you hire - can maintain it. It runs on roughly $20-30 a month of tools that sit in your name, not mine. Zero lock-in. It is not built on my dependency.
At the 4-week re-scan I re-run your Bleed Report. If at least two of your three vitals haven't measurably moved, I keep working - free - until they do. Measured against your own before, not a vague feeling.
Fixed before I lift a scalpel. No hourly meter, no scope creep, no surprise phase two.
All 24 automations, the handover video, the fix-it-yourself guide and the 4-week re-scan. No modules, no upsells.
Four Tourniquets a month - fewer while a Graft or a Residency is on the table. When it's full, it's full.
Anchored against your own diagnosed leak - example reports show £31,000-£52,000 a year walking out the door. At £5k, the operation pays for itself before the anaesthetic wears off.
"You're supposed to run the business - instead the business runs on you."
"People will swear you've got a team. Only you will know it's the wiring."
"Re-take the Bleed Report after. I dare you."
- Kat Kuczynska, Blood & Wire
One call. I look at how your business actually runs, confirm the Tourniquet fits, and give you the number and the start date. No pitch deck. No obligation.